- Condo development with 2 units currently available.
- Prices currently start from S$1.5M.
- For Singaporean second property buyers, ABSD applies at 20% of the purchase price, approximately S$309K on this acquisition.
- Located 12 min (1.03 km) from DT5 Beauty World MRT Station.
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The Sen: A Contemporary Freehold Residence on De Souza Avenue
The Sen stands as a distinctive residential offering in one of Singapore's evolving mixed-use precincts. Situated on De Souza Avenue, this development delivers contemporary architecture and thoughtfully conceived living spaces designed to meet the needs of diverse household profiles. The project's location provides residents with direct access to a well-established neighbourhood whilst maintaining convenient connectivity to wider Singapore through multiple transport corridors.
The development presents units across a range of sizes, allowing prospective buyers to select floor plans that align with their lifestyle requirements and investment objectives. Whether seeking a compact residence for first-time entry into homeownership or a larger family sanctuary, The Sen's portfolio accommodates varied purchasing power and spatial preferences. Pricing across the portfolio reflects the development's freehold tenure and prime location, positioning units as competitive investments within their district segment.
Location and Transport Connectivity
De Souza Avenue's strategic positioning places The Sen approximately 12 minutes' walk from Beauty World MRT Station on the Downtown Line (DT5), a critical advantage for commuters and those valuing public transport access. This proximity to the Downtown Line provides direct connections to the Central Business District, eliminating reliance on private vehicles for major workplace commutes and enhancing the development's appeal to working professionals and upgraders. The station's role as an interchange node strengthens the locational fundamentals further, as future expansion of the rail network may amplify transport value.
Beyond the MRT, the neighbourhood benefits from a comprehensive bus network and proximity to major arterial roads, ensuring multiple commuting options during peak and off-peak periods. The area's established infrastructure, combined with De Souza Avenue's tree-lined character and mixed commercial-residential designation, creates an environment that balances urban convenience with residential amenity.
Development Profile and Unit Typologies
The Sen's unit mix reflects current market demand for flexibility in residential design. Layouts range from efficient smaller formats suitable for downsizers and investors seeking strong rental yields, through to substantial configurations appealing to families prioritising space and comfort. Each unit benefits from contemporary finishes, intelligent spatial planning that maximises usable floor area, and access to the development's shared recreational facilities. The architectural design emphasises natural light and ventilation, qualities increasingly valued by Singapore's residential market.
The development's freehold status eliminates lease decay risk, a significant consideration for long-term investors and owner-occupiers planning to remain in the same property throughout their retirement years. Unlike leasehold developments where property values typically decline as the lease tenure shortens, The Sen's freehold tenure preserves equity and offers greater long-term appreciation potential.
Investment and Owner-Occupier Dynamics
For investor-focused buyers, The Sen's positioning near Beauty World MRT and within an established residential precinct creates favourable rental demand fundamentals. The proximity to the Downtown Line appeals particularly to young professionals and expatriates who prioritise transport accessibility, potentially supporting consistent tenant demand and competitive rental rates. The development's contemporary finishes and well-appointed amenities enhance the investment proposition by attracting quality tenants willing to pay premium rents for modern, well-maintained accommodation.
Owner-occupiers benefit from the same transport and neighbourhood advantages, with the added benefit of freehold ownership removing long-term lease tenure concerns. Families upgrading from smaller apartments often find De Souza Avenue's character and mixed-use environment particularly appealing, particularly as nearby commercial activations bring new dining, retail, and services to the area.
Pricing and Market Positioning
The Sen's price range reflects its freehold status, contemporary specification, and strategic MRT-adjacent location within a maturing residential zone. Entry-level units offer compelling value for first-time buyers, particularly those seeking to establish a foothold in the residential market with minimal long-term lease decay risk. Higher-specification units command premiums justified by superior floor levels, additional square footage, and enhanced amenity access. Across the portfolio, psf pricing remains competitive relative to recently transacted comparable developments in the same precinct, suggesting measured capital appreciation potential.
For investors undertaking yield analysis, rental psf assumptions should factor in the development's contemporary finish quality, MRT proximity, and established tenant demand profile in the area. Historical rental evidence suggests units in comparable developments near major MRT stations achieve yields in the region of 3 to 4 percent, dependent on unit size, floor level, and actual gross rental rates achieved.
Financing Considerations and Buyer Readiness
Prospective purchasers should anticipate that Total Debt Service Ratio (TDSR) constraints at typical entry-level price points remain comfortably within regulatory limits for most qualified borrowers. With most lenders offering loan-to-value ratios of up to 75 percent for owner-occupiers and 60 percent for investors, typical financing packages require meaningful equity contributions but remain accessible to households with established income profiles and reasonable existing debt levels.
Second-property purchasers should account for Additional Buyer's Stamp Duty (ABSD) at 20 percent, a substantial cost that materially impacts the effective purchase price and affects investment return calculations. This duty applies to Singapore Citizens purchasing a second residential property and must be factored into financial planning from the outset. First-time buyers benefit from exemption from ABSD, a significant advantage that can improve overall investment returns or reduce overall cash outlay required.
Competitive Landscape and Relative Value
The Sen's positioning on De Souza Avenue places it within a precinct containing several established residential developments, allowing potential buyers to conduct meaningful value comparisons. Newer developments in the immediate vicinity may command premium pricing reflecting cutting-edge finishes and expanded amenity offerings, whilst older stock may offer discount entry points but with associated lease decay considerations. The Sen's freehold tenure and contemporary design place it competitively within this landscape, offering strong value proposition relative to alternatives at comparable price points.
Recent transactional evidence in the area indicates steady demand for well-positioned developments near major MRT stations, with capital appreciation tracking or slightly exceeding broader market averages over five-year holding periods. This supports the investment thesis for buyers planning medium to long-term ownership.
Future Precinct Development and Value Creation
De Souza Avenue forms part of a broader mixed-use precinct experiencing progressive commercial and residential densification. Planning approvals for complementary retail, food and beverage, and services venues in the vicinity will enhance the neighbourhood's liveability and may create positive externalities for The Sen's residents and resale value trajectory. As the precinct matures, the development's early-stage positioning offers appreciation potential as surrounding infrastructure, amenities, and commercial activity strengthen.
The Downtown Line's continued expansion and integration with emerging transport corridors suggests sustained demand for residential properties within efficient walking distance of major stations. The Sen's 12-minute walk to Beauty World MRT positions it ideally to benefit from this long-term transport-led value creation dynamic, particularly if future secondary station development or feeder services further enhance connectivity.