- Condo development with 2 units currently available.
- Prices currently start from S$1.4M.
- For Singaporean second property buyers, ABSD applies at 20% of the purchase price, approximately S$282K on this acquisition.
- Located 4 min (350 m) from EW15 Tanjong Pagar MRT Station.
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Icon: Contemporary Apartment Living at Tanjong Pagar
Icon represents a compelling addition to the residential landscape of Tanjong Pagar, situated at the heart of Singapore's dynamic heritage and urban renewal corridor. Located at 10 Gopeng Street, this development capitalises on one of the island's most sought-after residential neighbourhoods, combining walkable neighbourhood character with immediate proximity to crucial transport infrastructure. The project's strategic positioning just 350 metres—approximately a four-minute walk—from EW15 Tanjong Pagar MRT Station positions it as an ideal choice for commuters and investors alike, with seamless connections across the East-West Line to Jurong and Changi destinations.
The neighbourhood surrounding Icon has undergone substantial transformation over the past decade, evolving from a purely industrial quarter into a vibrant mixed-use precinct. Gopeng Street itself has become synonymous with independent retailers, artisanal dining establishments, and creative enterprises, whilst the immediate vicinity retains important heritage shophouses and conservation areas that contribute to authentic urban character. This blend of new development and heritage preservation creates an increasingly desirable living environment for discerning homebuyers who value authenticity alongside contemporary amenities.
Design and Residential Offering
Icon's apartment configurations cater to diverse buyer profiles, from first-time purchasers and young professionals to experienced investors seeking entry into the city-core market. The development features thoughtfully designed units with practical floor plates and contemporary finishes, reflecting current expectations for residential comfort and functionality. With internal areas commencing around 872 square feet across various bedroom counts, each home offers sufficient space for comfortable daily living whilst maintaining the efficiency characteristics increasingly valued by urban dwellers and investors.
The unit mix supports flexible living arrangements, whether for singles, couples, or small families who prioritise location and accessibility over sprawling square footage. This versatility has proven attractive in Singapore's property market, where convenience of location frequently outweighs raw size, particularly within mature planning areas well-served by public transport and local amenities.
Transportation and Urban Connectivity
The proximity to Tanjong Pagar MRT cannot be overstated as a value driver for Icon residents. The East-West Line remains one of Singapore's busiest and most essential transport arteries, connecting the development's occupants directly to the Central Business District, Marina Bay, and extending eastward to Singapore Changi Airport. For daily commuters, this arrangement eliminates lengthy travel times and vehicle dependency, a factor that has consistently influenced property valuations across Singapore's core planning areas.
Beyond the MRT, the Tanjong Pagar precinct benefits from extensive bus connectivity, with multiple service routes covering local and cross-island destinations. The neighbourhood's pedestrian-friendly layout encourages walking and cycling, with dedicated paths linking to the city centre, Clarke Quay, and the Singapore River waterfront. This multimodal transport environment appeals particularly to younger demographics and professionals who value sustainable commuting options.
Neighbourhood Character and Lifestyle
Living at Icon places residents at the confluence of Singapore's most dynamic neighbourhood experiences. Tanjong Pagar has cultivated a reputation as a lifestyle destination, with an exceptional concentration of independent cafés, restaurants, bars, and boutique retail concentrated along Gopeng Street and its adjacent lanes. This authentic, grassroots commercial character distinguishes Tanjong Pagar from more corporate-oriented business districts, creating a genuine sense of community and neighbourhood identity.
The presence of Neil Road, Keong Saik Road, and Cantonment Road within walking distance further extends lifestyle options, encompassing everything from hawker centres serving traditional local cuisine to contemporary dining concepts. The area's cultural heritage is equally pronounced, with numerous conservation buildings housing galleries, museums, and heritage centres that contribute to the neighbourhood's intellectual and creative character.
Market Positioning and Investment Potential
Pricing for Icon units reflects the development's advantageous position within a maturing, highly desirable neighbourhood. At approximately S$1.41 million and upwards depending on configuration, the development competes directly with recent comparable sales across Tanjong Pagar's existing stock, where price per square foot has demonstrated consistent year-on-year appreciation. The locality's established infrastructure, strong transport connectivity, and ongoing urban renewal initiatives support the case for sustained capital value development.
For investors, the Tanjong Pagar rental market remains robust, supported by sustained demand from young professionals, expatriate assignees, and established families seeking inner-city convenience. The development's positioning within walking distance of office clusters in the CBD and Marina Bay creates a natural tenant pool, whilst the neighbourhood's lifestyle credentials appeal to a broader demographic seeking rental accommodation with genuine neighbourhood character.
Leasehold Considerations and Value Retention
Icon operates under leasehold tenure, a standard arrangement for residential developments in Singapore's mature planning areas. Properties at the Gopeng Street location benefit from Singapore's transparent leasehold depreciation framework, and given the district's ongoing regeneration and strong institutional interest in the Tanjong Pagar precinct, lease decay risk remains notably lower than in peripheral locations. The development's central planning area status and MRT proximity provide inherent safeguards against the valuation pressures that affect more remote leasehold properties as lease terms age.
Singapore's residential investment market has historically demonstrated that well-located leasehold apartments in established neighbourhoods retain substantial value even as lease terms progress beyond the mid-century mark. Tanjong Pagar's status as a primary urban centre, coupled with ongoing infrastructure investment and neighbourhood enhancement, positions Icon occupants favourably for long-term asset retention and appreciation.
Development Amenities and Community Features
Icon incorporates facilities and common areas designed to support resident wellbeing and community building. These amenities complement the exceptionally strong surrounding neighbourhood offer, which provides ready access to retail, dining, and entertainment without dependency on internal building facilities. The integration of public and private space in the Tanjong Pagar precinct means that Icon residents enjoy the practical benefits of both dedicated building amenities and the extensive community infrastructure present in this densely developed neighbourhood.
The development's positioning within an established, walkable precinct reduces the necessity for resort-style amenities that characterise suburban or fringe-city developments. Instead, residents have direct access to authentic neighbourhood services and experiences, a factor increasingly valued by property investors and owner-occupiers seeking genuine urban living rather than insulated residential enclaves.
Looking Forward: Icon Within Singapore's Property Market
Icon enters the market at a moment of significant momentum in the Tanjong Pagar precinct, as the neighbourhood consolidates its position as Singapore's premier mixed-use urban village. Institutional investment, heritage preservation initiatives, and continued private development activity all reinforce the location's fundamental appeal. For property purchasers seeking exposure to Singapore's core urban real estate with genuine neighbourhood character, walkable accessibility, and proven capital appreciation potential, Icon represents a compelling residential opportunity aligned with current market trends.